Friday, March 09, 2012

Invisible Children's New Campaign Goes Viral

Invisible Children, the movement that took root nearly a decade ago to end the conflict in Uganda and stop the abduction of children for use as child soldiers, has launched a new campaign.  And it's gone viral.  With some 56 million views of their YouTube video in three days, they have successfully increased awareness of the continued abuse and torture of children in Africa.  The campaign, entitled Kony2012, aims to apply enough pressure to the U.S. government and the international community to ensure the capture of Joseph Kony, the rebel leader charged with countless crimes against humanity.

Despite the overwhelming response to the video (their Action Kits already sold out), the organization has received criticism.  They have responded to the criticism of their finances via their website.

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